Faisalabad, Pakistan · Remote
Saira Wali
Virtual Assistant & Digital Marketing Specialist
Results-driven Virtual Assistant and Digital Marketing Specialist with 4+ years of remote experience supporting US-based businesses — combining administrative capability with hands-on Meta Ads, social media, content, and SEO expertise.
SAIRA WALI — VA & DIGITAL MARKETING
About
Administrative precision, marketing momentum.
Saira is a Virtual Assistant and Digital Marketing Specialist dedicated to helping businesses stay organized, grow their online presence, and save valuable time. She combines strong administrative capabilities — bookkeeping, calendar management, and data entry — with hands-on digital marketing expertise across Meta Ads, social media management, content strategy, SEO, and marketing plan development.
"Running a business involves more than marketing — you also need someone who can manage daily operations efficiently."
That philosophy shapes how Saira works: pairing administrative support with digital marketing to provide an all-in-one solution for entrepreneurs, startups, and small businesses. She's known for exceptional attention to detail, independent time management, and delivering high-quality work across multiple business functions simultaneously.
Experience
4+ Years
Focus
Remote, US Clients
Languages
Services
Where Saira can support your business
A blend of behind-the-scenes operations and front-facing growth marketing, drawn directly from her day-to-day work with US clients.
Virtual Assistance & Admin Support
Bookkeeping in QuickBooks/Wave, accounts payable/receivable, calendar & inbox management, and large-scale data entry with spreadsheet reporting.
Meta Ads Management
Campaign setup, audience targeting, A/B creative testing, budget optimization, and retargeting on Facebook & Instagram Ads Manager.
Social Media Management
Strategy, content creation, scheduling, community management, and analytics reporting across LinkedIn, Instagram, and Facebook.
Content Creation & Strategy
Branded content calendars, captions, email newsletters, blog outlines, and ad copy — plus graphics designed in Canva.
Marketing Plans & Strategy
Full digital marketing plans covering UVP, buyer personas, SWOT analysis, competitor research, paid roadmaps, and 90-day action plans.
SEO — On-page & Off-page
Keyword research, technical audits, on-page optimization, internal linking, and backlink profile analysis using GSC, GA4, and Screaming Frog.
Experience
Professional Experience
2026 — Present
Social Media Management
Multiple Companies · Remote
- Manage social media channels for multiple companies simultaneously, handling content planning, caption writing, scheduling, community management, and performance tracking.
- Build consistent brand presence across LinkedIn, Instagram, and Facebook through tailored content strategies and structured monthly content calendars.
- Write captions and copy, conduct hashtag research and optimization, and schedule and publish content across social media platforms.
- Manage community engagement and respond to comments while maintaining consistent brand communication.
- Create basic social media graphics using Canva and ensure all creatives remain on-brand.
- Review monthly performance metrics and provide insights to support ongoing social media strategy.
2021 — 2024
Administrative Assistant & Bookkeeper
J-Class Solutions INC · United States (Remote)
- Managed accounts payable/receivable and monthly reconciliation in QuickBooks, maintaining accurate financial records with zero discrepancies for a US-based client over 4 years.
- Handled calendar management, scheduling, and meeting coordination across US time zones using Google Calendar and Calendly.
- Managed daily email correspondence, inbox organization, and client follow-ups, maintaining structured communication workflows.
- Performed large-scale data entry, spreadsheet management (Excel/Google Sheets), pivot table analysis, and summary reporting.
- Delivered staff onboarding sessions as administrator, supporting consistent process adoption for new team members.
- Supported digital marketing activities including SEO optimization, social media scheduling, and content calendar management.
2010 — 2013
SEO & Digital Marketing Specialist
Sirius Solutions · Pakistan
- Executed on-page and off-page SEO strategies, keyword research, link building, backlinking, and ranking monitoring.
- Managed email marketing campaigns and conducted targeted data research for lead generation.
- Monitored website performance using SEO tools and adjusted strategy based on analytics data.
Education
Academic Background
Postgraduate
Master of Arts
Govt. College University, Faisalabad
Undergraduate
Bachelor of Arts
Punjab University, Lahore
Certified Digital Marketing Expert
Professional certification in digital marketing.
Skills
Tools, Platforms & Expertise
Core Expertise
Tools & Platforms
Working Style
Projects
Portfolio Highlights
A selection of the work Saira has delivered across administration, SEO, and marketing strategy.
Website SEO Audit — Fashion E-commerce
Analyzed traffic data (1.93M monthly visits, 10-minute average session), backlink profile, and organic visibility for a top-tier Pakistani retail fashion brand, identifying growth opportunities in content marketing and SEO.
Multi-Platform Content Calendar
Built full 4-week social media content calendars with platform-specific, ready-to-post captions and hashtag strategy for LinkedIn, Instagram, and Facebook across multiple business clients.
11-Section Digital Marketing Plan
Developed a comprehensive marketing plan for a new digital services brand — competitor analysis, buyer personas, SEO strategy, paid ads roadmap, and a 90-day action plan.
Meta Ads Campaign — CPC Reduction
Managed Facebook/Instagram campaigns for a small business, achieving a measurable cost-per-click reduction through strategic audience refinement and iterative creative A/B testing.
Administrative Assistant & Bookkeeper
Managed accounts payable/receivable and monthly reconciliation, streamlined scheduling, email correspondence, and data entry workflows — freeing up 8+ hours per week for senior staff — and delivered onboarding sessions for new employees.
Data Entry & Lead Generation
Collected and verified business information, cleaned data to eliminate duplicates and errors, conducted targeted lead-generation research, and organized results in Google Sheets for easy client use.
SEO Keyword Research & Analysis
Conducted keyword research and SEO analysis — search volume, keyword difficulty, user intent, and competitor strategy — organized into a structured report to guide content planning and on-page SEO.
Contact
Let's connect and create something great together.
Thank you for taking the time to review this portfolio. Saira looks forward to the opportunity to contribute her skills and support your business.